Clever, creative, strategic copywriting.
When you need deep-seated knowledge and experience on your team.
Modern writing is so much more than good wordsmithing. You need the right words in the right places. You need copy that’s search engine optimised, so your customers can find you. You need content that’s engaging, on-brand and in-tune with your audience. And you need a solid content and communications strategy, so that your brand is cohesive and you’re not wasting energy yelling into wormholes.
To get on the write track, you need a writer who’s SEO-savvy and strategic, with a wild creative energy.
Apidae Strategy is a one-woman micro agency on a mission to make your content strategic, clever and creative (yes, you can have it all!).
Get on the write track
Why Apidae Strategy?
Your content partner
Business-minded. Switched-on when it comes to branding, tone of voice and sales-driven copy.
I’m no rookie. I’ve worked full-time in the writing and communications industry since 2014 (and freelanced, volunteered and studied a lot before that).
Industry expertise. Extensive experience in creating digital copy and assets for industries such as: medical, insurance, finance and culture.
Creative and strategic. My creative writing solutions and content plans are tied to your goals and KPIs.
FAQs
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I work on a freelance basis and can be hired for long-term retainer contracts, one-off projects or hourly rates.
Yes! I do subcontract to awesome agencies and will happily work alongside your other agencies and contractors to get the best results.
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Most jobs are done on a project rate – this is decided based on the size of the project, hours required, the value of the project and its urgency. We’ll agree on the cost upfront and I won’t go over that amount.
If I foresee some serious project creep (hey, it happens), I’ll squeal before it happens and we can have a conversation about how best to proceed.
My hourly rate is NZD135 +GST.
One-off consultations are NZD250 +GST and include a report and a 45-minute online chat.
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Depending on the size of the project, I usually need at least two weeks’ notice. Turnaround times depend on how quickly you can get feedback to me. Usually, I only assist regular clients with last-minute projects, but I love to help – so do send me a message if you’re stuck.
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No problem. Send me a message with a brief outline of your project and I’ll get back to you. For larger projects, I’ll send you a briefing document, which we can fill in together.
Your creative content strategy professional
Slot me into your corporate marketing team for copywriting support, or give me a call and we’ll figure out how to launch your next big thing with clever communications.
Bethany Rogers
Founder
Kia ora! I’m a writer and content strategist based in New Zealand.
Words are meant to go together, Virginia Woolf once said. Well, I’ve got some damn good glue and I’ve been sticking words together for a long time.
I was first published when I was just nine years old – it was a derogatory poem about a teacher I didn’t like (he had bullied my dyslexic brother, a poem seemed like suitable revenge). I’ve grown up a bit since then, expanding my work into quirky, entertaining and creative writing for readers and businesses.
After spending a number of years studying and being in and out of the communications industry, I quit my agency job and became a full-time freelance writer and communications specialist in 2015.
Since then, I’ve:
Launched festivals and products with clever copywriting, SEO content and communications
Created content strategy and managed content for print magazines, apps and large-scale websites
Worked alongside designers to develop great information architecture, plan email journeys and delve into the world of user-driven writing
Joined forces with corporate marketing teams at some of the world’s biggest companies to convert thousands of readers into buyers, and hundreds of clicks into millions of dollars.
For me, all forms of writing come down to one basic principle: words are meant to be together and writing is content to be read.
This mantra is behind all of my work. I glue together succinct, powerful sentences that have an impact. Words that inform, make you think, make you laugh, help you get found online, help you make that buying decision…
LET’S CONNECT