Communications & Brand Storytelling
Make sure your business has the right words, in the right places.
Today’s hyperconnected world is built on relationships.
How your business communicates with the world is pivotal to its reputation. Strategic communications directly impact stakeholder confidence, market positioning and brand power. Whether it’s a press release or stakeholder communications, the words you choose matter.
With a background in public relations, marketing copywriting and brand storytelling, I’ll work with your team and agencies to make sure you have the right words in the right places.
Communications
& brand storytelling
services
Brand narrative & positioning
Executive thought leadership strategy
Tone of voice
Content & communications governance
Internal communications strategy
Competitive messaging & positioning
“Bethany is great at bringing stories to life in an engaging manner. Her writing has a flair that isn’t often seen.”
Sam Hazledine, Medworld Founder
Speak out, stand out.
I’m a big believer in the need for a solid brand narrative. This story doesn’t have to be novel-length, but it should accurately describe your brand, its values and its unique selling point.
Once you know who you are and where you’re going, you can begin to build your brand voice. A voice that speaks to your ideal customers in a way that’s honest and effective.
The next step is ensuring your communication style is consistent and appropriate for your chosen channels.
A CEO's personal LinkedIn post will differ from a press release, but your messaging and goals should remain true to your brand.
Finally, you’ll need a plan and a content calendar. Seek out opportunities to speak to your audience at the right time, in the right places. Find a communications rhythm that makes sense and is achievable for you and your team.
Get content marketing and communications support