Copywriting Services
Print, digital and SEO copywriting to knock socks off.
How to stand out in a content-saturated world.
Copywriting is the art of weaving together engaging, informative and compelling words that drive business results.
Strategic SEO copywriting and Content Optimisation (CO) writing takes this to the next level for the digital age. It’s about putting the right words in the right places to make sure your target audience can find you online – and take action when they do.
Everyone can write – but it takes time and training to do strategic copywriting well.
Specialising in SEO copywriting and content strategy, I have a huge range of experience in writing across industries. I work with businesses and enterprise clients to write copy that knocks the socks off humans and search bots.
Copywriting
services
Website copy
UX writing & writing for digital interfaces
Conversion-optimised copy
Thought leadership & technical content
Case studies, lead magnets & whitepapers
Email campaigns & automation sequences
Sales collateral
Speaking materials & presentations
Team biographies & executive profiles
“I really like Bethany’s expertise and that she’s so easy to work with. She’s always one step ahead; ‘if we do this, then link to that’, her work is just brilliant.”
Lynda Hensman, Ivy Box Gallery Founder and Director
Why do you need an SEO copywriter?
Great SEO copywriting isn’t just about getting click-throughs. It’s also about conversions. This is where many people go wrong with their SEO. They’re encouraged to believe that getting on the first page of Google – any first page of Google – is all there is to it.
Bad SEO practitioners promise quick, first-page results. But their clients end up on the first page for bizarre search queries that don’t get used by their customers. It’s no good ranking on page one for “brown flavoursome ovals” when your customers are searching for “locally roasted coffee beans”.
This is why user research, keyword research and solid traditional writing skills need to work hand-in-hand. And this is why you need a good SEO copywriter.
So, what’s the secret to great writing for businesses? Well, I start with questions.
I’ve worked with entrepreneurs, small businesses and whopping big brands to create compelling copy and smart content strategy. My process starts with research – getting to know you, your customers, your audiences and where you aspire to be.
Gain the secrets to great copywriting