Content Strategy
A masterplan for sustainable content success.
In a content-saturated world, work smarter, not harder.
In today’s competitive, content-saturated digital world, content is too often treated like an afterthought. But, effective content strategy is how leading organisations are differentiating themselves and getting ahead of the curve.
Done right, content strategy delivers a far better return on investment compared to advertising. I’ve worked on content pieces that have gained x400% ROI within two months of publication.
So what exactly is content strategy? It’s the process of planning, organising, executing and distributing your content. I’ve managed magazines, apps and large-scale website developments. My approach to content strategy is to begin with your WHY, before masterminding a sustainable content strategy that meets your business’s goals.
Content strategy
services
Digital content strategy
Information architecture & wireframes
Target audience identification
UX writing
Content and experience design
Business analysis
Content audit
Content plan
Keyword strategy and analysis
Writer training
Governance assistance
“It has been an absolute pleasure working with you in my time here Beth, your easy going and flexible attitude towards your work has been hugely appreciated.”
David Scoones, Marketing Consultant and Growth Strategist
Ideate, create, maintain.
Content writing is as much a science as it is an art form. Behind great content is an excellent strategy. One which clearly identifies your business goals, your ideal audience and what you actually want your content to do.
Too often, I’ve seen businesses get carried away with what looks good, or what’s trending. While your content can be beautiful, it needs to engage – whether it’s words, graphs or numbers, the information you’re trying to share with your audience needs to be easy to find and easy to read. It has to be data-driven, created from a deep-rooted understanding of your target audience and their needs and wants.
Another common issue? Businesses adding pages onto their sites ad hoc as they grow. If this is you, let’s revisit your strategy and information architecture and ensure they are serving your needs. High-performing businesses need high-performing strategies.
Get content auditing and strategy support